I’m working on my ad for the next issue of Country Pleasures Magazine. Typically, I advertise ‘the store’; but I’m thinking of taking a different approach “just to see how it goes” and have the ad be about the BLOG. (which of course ultimately directs readers to the store!)
While I always include the web site in everything, including the store ads, I just have a feelingthat reversing the order might work better. Can’t hurt to try, eh? People see the ad all over the Northwest (Oregon and Washington), but unless they are right in THIS area, I’m thinking they probably won’t look up the web site for the store. BUT, if the blog is emphasized, they may at least check out the blog and become a fan and regular reader and so on . . . .
SO, I’m trying to think of a clever way to present the blog in an ad. I have about a 4″ x 4″ space to work with. I’m thinking of REVERSE coloring (the background BLACK, and white letters) to really POP off the page compared to all the rest of the print which is black on white.
This ad is for April; which is Earth Day month and there is a LOT of local buzz about earth friendly anything. Which is right up our alley, so that was my first thought for the focus of the ad. BUT THEN, I had another thought after seeing multiple ads for an upcoming movie.
So, here are the two I am thinking of. Tell me which you think would capture readers attention better and get them to want to look at the blog. Remember, the background will be black and the letters white. (but I don’t know how to do that here in my blog!) My ad deadline is the end of the week, so I have to decode SOON!
OPTION #1
We are here! We are here!
WE ARE HERE!!!
We are here! We are here!
WE ARE HERE!!!
Hillsboro hears a who?
They may be just a speck on the map, but Sophie’s cottage in Hillsboro
Is doing big things! see how they turn trash into treasure
http://trash2treasure.wordpress.com
OPTION #2
Re-think
Repair
Repurpose
Rebuild
Re-use
http://trash2treasure.wordpress.com/
(I appreciate your opinions!)